Fin Academy

Live

09:00 – 15:00
MAY 21

Fin Academy Live is a free, one-day virtual event where you'll learn how to configure Fin's most powerful capabilities, hear where AI in customer service is heading from Intercom's CPO, and get your specific questions answered live by the people who know Fin best.

Thursday, May 21, 2026
Online

FIN ACADEMY

What to expect

Master Fin's highest-impact capabilities

Enjoy practical, hands-on sessions on Attributes, Data Connectors, and Procedures to see how to configure them, how to test them, and how to get results.

Live Q&A with the people who know Fin best

With live Q&A and dedicated office hours, you can bring your specific questions to the Intercom team as well as amazing community experts.

Manage the complete transformation — inside and out

AI changes how your team works and how your customers experience support so learn how to manage the human side of AI transformation.

See where AI in customer service is heading

Hear from Intercom leaders and customers about what the shift to AI-first support actually looks like.


Agenda

9am CDT

Keynote: The AI moment you can't afford to miss

Right now is the most important moment in the history of customer service. Find out what it means for your career and seize the moment by learning.

01

9:30am CDT

Transforming your support org with AI

An essential level-set on the north start of CX in the AI ear, the attributes of a scaled organization, and the anti-patterns to guard against.

02

10am CDT

Fin First: How to build an AI first experience

Burying Fin in workflows adds friction to the customer experience and limits your ability to collect invaluable insights. Find how you can go 'Fin First' while still maintaining control over what Fin answers.

03

10:30am CDT

Data Connectors: Unlocking Fin's full potential

Main stage

If you're using Fin primarily for FAQs, you're leaving resolution rate on the table. Data Connectors are the key to unlocking personalized, action-based conversations — and this session shows you exactly how to get there.

04

10:30am CDT

Content and Guidance: Reach unexpected automation

Second stage

Content and Guidance doesn't just lay the foundation, they allow you to reach incredibly high automation without technical configuration. See how rigor and attention to the "basics" can achieve incredible results.

05

11:30am CDT

Procedures: Your blueprint for complex automation

Procedures are Fin's most powerful capability — and the biggest lever for teams ready to go well beyond basic resolution. An in-depth technical walkthrough covering use cases, setup, simulation testing, and best practices.

06

12pm CDT

Live Office Hours

Join our Community Experts and Customer Success team to get questions answered live. Come on stage to get dedicated attention or just listen in to the invaluable insights.

07

1:15pm CDT

Change Management: Rolling out AI without losing trust

A conversation with customers who've successfully rolled out Fin to their customers with proactive change management. Also, a few words from Genna Bridgeman on different user expectations by channel.

08

2pm CDT

Leading Transformation: How to lead change internally

AI doesn't just change your workflows — it changes your org. A practical session on how to own the internal transformation plan, build alignment, and lead your team through the shift to AI-first customer service.

09

Speakers
Paul Adams - Chief Product Officer
Paul AdamsChief Product Officer, Intercom
Dee Kapila - Senior Director, Scaled Customer Experience
Dee KapilaSenior Director, Scaled Customer Experience, Intercom
Robb Clarke - Head of AI
Robb ClarkeHead of AI, RB2B
Genna Bridgeman - Senior Product Researcher
Genna BridgemanSenior Product Researcher, Intercom
Chris Murray - Principal Customer Experience Architect
Chris MurrayPrincipal Customer Experience Architect, Intercom
Tim Doan - Program Manager, Customer Education
Tim DoanProgram Manager, Customer Education, Intercom
Matt Mulholland - Senior Manager, Customer Education
Matt MulhollandSenior Manager, Customer Education, Intercom
Nathan Sudds - Cofounder
Nathan SuddsCofounder, Activelabs
Conor Pendergrast - Founder
Conor PendergrastFounder, Customersuccess.cx
Milan Markov - Founder
Milan MarkovFounder, Sovaolo
Roy Shengelia - Product Manager
Roy ShengeliaProduct Manager, Independent

FAQ

Yes. Completely free.


Register

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