One agent for the entire
ecommerce journey.
From first browse to every purchase that follows, Fin handles the entire ecommerce journey. It answers questions as customers shop, recommends the right products, and guides them to checkout. Purpose-built for Shopify. Live in minutes. Your best store assistant, out of the box.
Leading ecommerce brands use Fin.
In-store, someone helps you choose.
Online, you’re left on your own.
Fin changes that.
Most ecommerce experiences break down at the moment of decision. Shoppers are browsing your catalog, checking sizing, and looking for more detail. They don’t get answers. They can’t decide. They abandon their cart.
Fin understands what shoppers are looking for, narrows thousands of products to the right one, and guides them to checkout. Shopify merchants are already seeing the impact, converting more carts and improving AOV.
Fin for Ecommerce
no handoffs
One agent. No handoffs.
Most ecommerce journeys are fragmented: product discovery here, checkout there, support somewhere else entirely. Fin is a single Customer Agent that handles it all. No handoffs, no visible transitions. Just one seamless experience.
Seamless customer experience
Fin handles the entire ecommerce journey without passing customers between tools or teams.
Carries context forward
Shoppers never have to repeat themselves. Fin builds on everything already shared to deliver more relevant recommendations.
Shopping and support in one place
Recommends products, answers discovery questions, and handles returns, exchanges, and order updates in the same interaction.
"The handoff between support and sales is so smooth I can’t tell the difference without checking the filters. Fin talks policy, sells products, and references our mattress break-in period all in one conversation. It handles both the way our best agents would – but without the customer waiting to be passed between people."
Fin for Ecommerce
performance
Handles any catalog. Finds the right product.
Customers rarely know exactly what they want. Fin does. It understands intent, narrows your entire catalog to the right options, and helps them convert with confidence. Powered by Fin Apex 1.0, the best-performing model for customer service.
Understands vague intent
When a shopper says “something for a summer wedding” or “a gift under £50,” Fin narrows thousands of products to the most relevant options.
Makes decisions easier
Fin compares products, explains tradeoffs, and highlights what matters most to the shopper, so they can choose with confidence.
Tailored to every shopper
Uses your Shopify data - variants, pricing, availability - and live browsing context to deliver tailored recommendations.
Built on Fin Apex 1.0
Built to be exceptional at one thing: customer service. Trained on years of support interactions to deliver accurate answers and follow your policies reliably.
“In a preliminary A/B test, the addition of Fin on our product pages drove a 3.4% uplift in revenue per visitor, with CSAT scores reaching 100%. It’s not just handling support — it’s turning conversations into conversions.”
Ross McGilchrist, Ecommerce Lead at Meroda Cosmetics"What genuinely surprised us about Fin for Ecommerce is how seamlessly it brings the shopping experience into the conversation. Being able to visually browse products and add them directly to the cart – right within the chat – is something we haven’t seen in any customer service tool before. It’s a feature that actually changes how customers interact with our brand."
Fin for Ecommerce
Built for shopify
Live in minutes. Selling right away.
Connect your Shopify store and Fin is live in minutes, ready to sell, with full knowledge of your product catalog, pricing, and inventory. No complex setup, no manual configuration.
Shopify integration
Connects with your Shopify APIs, catalog, and customer data so Fin can act across the entire customer journey.
Always accurate, always up to date
Every response reflects your latest inventory and order data, so shoppers only see what’s actually available.
Live in minutes
Connect your Shopify store and Fin handles the rest. No setup, no technical expertise needed. You’re ready to start selling in minutes.
"What surprised us most about Fin for Ecommerce is how quickly it delivers high-quality support with minimal, non-technical setup. Using Shopify as the single source of truth reduces operational complexity and allows us to focus on core business execution."
Fin for Ecommerce
Trusted
Proven in ecommerce. Trusted at scale.
Fin already transformed customer service for hundreds of leading ecommerce brands. Now it's redefining the entire journey across Shopify stores, from the first question a customer asks to every purchase that follows.
Trusted by leading brands
Used by leading ecommerce brands to deliver on-brand, personalized customer experiences at scale.
Scales with your business
Handles seasonal spikes, growth, and expansion across channels and in 45+ languages.
Built for peak demand
Built on enterprise-grade infrastructure with 99.97% uptime, real-time scaling, and performance tested during high-volume events like Black Friday.
“Fin for Ecommerce is already driving meaningful revenue, with 10% of conversations converting to orders averaging 20% above our store AOV. It’s doing the work of a sales and support team combined.”
Matt Satell, Director of Ecommerce at Ninja TransfersFAQs
Fin handles the entire ecommerce customer journey in a single conversation, without passing shoppers between tools or teams. It answers product questions as customers browse, narrows your catalog to the right options based on what a shopper is looking for, suggests relevant upsells, and guides them through to checkout. When post-purchase needs come up (order tracking, returns, exchanges) Fin handles those in the same interaction without losing the sale.
Most ecommerce experiences break down at the moment of decision: a shopper needs more detail, cannot find the right size, or wants to compare options, and there is no one to help. Fin fills that gap the way a knowledgeable in-store assistant would, without the wait.
Fin for Ecommerce is purpose-built for Shopify and is only available to Shopify-powered businesses. It is not available for WooCommerce, Magento, BigCommerce, or custom-built storefronts. It also requires Intercom and is not available as a standalone product.
If you use a different ecommerce platform or a custom cart, Fin for Service is the right product. Fin for Service works with any helpdesk, including Intercom, Zendesk, and Salesforce, and connects to any platform with an API via no-code data connectors.
Fin scales automatically to handle any volume with no wait times and no additional headcount. It is built on enterprise-grade infrastructure with 99.97% uptime and is performance-tested specifically for high-volume events. During peak periods it handles product questions, order status, and support requests simultaneously across every channel, in 45 languages.
Your team stays focused on the complex, sensitive issues where a human makes the difference. Everything routine and high-volume goes to Fin.
Early adopters are seeing meaningful commercial impact. Meroda Cosmetics saw a 3.4% uplift in revenue per visitor in a preliminary A/B test, with CSAT scores reaching 100%. Ninja Transfers reports that 10% of Fin conversations convert to orders averaging 20% above their store’s average order value.
The pattern across brands is consistent: Fin converts conversations that would otherwise end in abandonment by giving shoppers the confident, specific answers they need to make a purchase decision.
Fin gives brands several layers of control. Tone of Voice settings let you choose Fin’s personality and answer length. Guidance lets you coach Fin with specific instructions: vocabulary it should use, policies it must follow, and escalation rules. Catalog filtering lets you control which products Fin surfaces, based on collections, tags, or custom fields in your Shopify store.
Pricing, availability, and variant information sync directly from your Shopify catalog and stay up to date automatically as your catalog changes. Fin always reflects what is actually in stock without any manual updates.